The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Pintermission
Agency: RPA / Santa Moinca
Client: American Honda Category: Interactive Advertising / Other Interactive Media - Campaign
SPARKLE YOUR IMAGINATION
Agency: Dentsu / Tokyo
Client: Kirin Brewery Category: Interactive Advertising / Other Interactive Media - Campaign
Rav4 - No Time to Waste!
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Interactive Advertising / Banners - Dynamic - Campaign
The Pinch Banner
Agency: McCann Digital Israel / Tel-Aviv
Client: Opticana Category: Interactive Advertising / Banners - Dynamic - Single
Scroll Up
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Interactive Advertising / Banners - Dynamic - Single
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta Category: Interactive Advertising / Other Interactive Media - Single
Frontrow
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Opera House Category: Interactive Advertising / Other Interactive Media - Single
Chaos to Perfection
Agency: 84.Paris / Paris
Client: Google Cultural Institute - Ch?teau de Versailles Category: Interactive Advertising / Other Interactive Media - Single
CinePrint
Agency: Team One / El Segundo
Client: Lexus Category: Interactive Advertising / Other Interactive Media - Single
Nike Fuel Stream
Agency: AKQA / London
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
The Great American Bacon Barter
Agency: 360i / New York
Client: Oscar Mayer Category: Interactive Advertising / Other Interactive Media - Single
Twisted Metal
Agency: Havas WW SF / San Francisco
Client: Sony Category: Interactive Advertising / Other Interactive Media - Single
Big Picture
Agency: TAXI Canada / Toronto
Client: TELUS Mobility Category: Interactive Advertising / Other Interactive Media - Single
Pennies for Life
Agency: DLKW LOWE / London
Client: The Microloan Foundation Category: Interactive Advertising / Other Interactive Media - Single
Tweets for Sweets
Agency: Hellocomputer / Cape Town
Client: Toyota Etios Category: Interactive Advertising / Other Interactive Media - Single
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Interactive Advertising / Other Interactive Media - Single
Pinata Anatomy
Agency: Carmichael Lynch / Minneapolis
Client: Carmichael Collective Category: Interactive Advertising / Self-Promotion
Nokia Lumia Augmented Reality
Agency: VML / Kansas City
Client: Nokia Category: Interactive Advertising / Augmented Reality
Troy Davis - I am alive
Agency: Serviceplan / Munich
Client: Alive - Coalition to Abolish the Death Penalty Category: Interactive Advertising / Public Service/Non-Profit
Earphone Bully
Agency: SapientNitro / South Brisbane
Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Interactive Advertising / Public Service/Non-Profit
Donate with Style
Agency: McCann Digital Israel / Tel-Aviv
Client: Shorashim Group Category: Interactive Advertising / Public Service/Non-Profit
#Don'tgohome
Agency: BBH / New York
Client: Cole Haan Category: Interactive Advertising / Environmental/Experiential - Campaign
UFO's Over Jozi
Agency: Ireland/Davenport / Johannesburg
Client: TopTV Category: Interactive Advertising / Environmental/Experiential - Campaign
Award:
2013 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda
Title:
Pintermission
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
13214N
Award:
2013 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Kirin Brewery
Title:
SPARKLE YOUR IMAGINATION
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
13215N
Award:
2013 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Rav4 - No Time to Waste!
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
13172N
Award:
2013 Interactive Merit Award
Agency:
McCann Digital Israel / Tel-Aviv
Client:
Opticana
Title:
The Pinch Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13170N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Scroll Up
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13171N
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13203N
Award:
2013 Interactive Merit Award
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Opera House
Title:
Frontrow
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13204N
Award:
2013 Interactive Merit Award
Agency:
84.Paris / Paris
Client:
Google Cultural Institute - Ch?teau de Versailles
Title:
Chaos to Perfection
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13205N
Award:
2013 Interactive Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
CinePrint
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13206N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Fuel Stream
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13207N
Award:
2013 Interactive Merit Award
Agency:
360i / New York
Client:
Oscar Mayer
Title:
The Great American Bacon Barter
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13208N
Award:
2013 Interactive Merit Award
Agency:
Havas WW SF / San Francisco
Client:
Sony
Title:
Twisted Metal
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13209N
Award:
2013 Interactive Merit Award
Agency:
TAXI Canada / Toronto
Client:
TELUS Mobility
Title:
Big Picture
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13210N
Award:
2013 Interactive Merit Award
Agency:
DLKW LOWE / London
Client:
The Microloan Foundation
Title:
Pennies for Life
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13211N
Award:
2013 Interactive Merit Award
Agency:
Hellocomputer / Cape Town
Client:
Toyota Etios
Title:
Tweets for Sweets
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13212N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Unilever
Title:
Recipe Receipt
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13213N
Award:
2013 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Carmichael Collective
Title:
Pinata Anatomy
Category:
Interactive Advertising / Self-Promotion
Annual ID:
13219N
Award:
2013 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Nokia
Title:
Nokia Lumia Augmented Reality
Category:
Interactive Advertising / Augmented Reality
Annual ID:
13164N
Award:
2013 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Alive - Coalition to Abolish the Death Penalty
Title:
Troy Davis - I am alive
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13216N
Award:
2013 Interactive Merit Award
Agency:
SapientNitro / South Brisbane
Client:
Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out
Title:
Earphone Bully
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13217N
Award:
2013 Interactive Merit Award
Agency:
McCann Digital Israel / Tel-Aviv
Client:
Shorashim Group
Title:
Donate with Style
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13218N
Award:
2013 Interactive Merit Award
Agency:
BBH / New York
Client:
Cole Haan
Title:
#Don'tgohome
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Annual ID:
13201N